In a technological age where most consumers are receiving their information digitally, brands need to find new ways to engage with consumers. With nine out of ten Australians owning a smart phone and spending on average three hours a day on their devices, consumer engagement by way of multimedia
The High Court of New Zealand in Energy Beverages LLC v Frucor Suntory NZ Limited  NZHC 3296 ruled that energy drink company Frucor Suntory NZ Ltd’s (Frucor) non-traditional green colour trade mark was valid. This decision is a rare example of a New Zealand based Court analysing non-traditional
The .au Domain Administration (auDA) has announced new auDA Rules that will change the eligibility, allocation and terms for .au domain registration and renewal. These will come into effect on 12 April 2021 and can be accessed here.
The auDA administers and develops the rules for domain names